Splendid Moving
One of LA's Top-Rated Moving Companies
Two silent revenue leaks.
Splendid Moving had built a solid customer base over three years — but two things were quietly costing them money. First, managers were spending a lot of time manually booking customers: collecting contact details and addresses, then entering everything into their CRM by hand. With the volume of leads they were handling, it added up fast.
Second, they had no system for staying in touch with past clients. Staff were too busy with incoming work to follow up, so when former customers were ready to move again — typically six months or more later — they'd simply find someone else.
Two systems. Zero new tools.
Automatic reactivation workflow
Built a fully automatic reactivation workflow that scans the client database for customers who moved at least six months ago, checks whether they were happy with their experience, and sends a friendly email and text reminding them of their returning customer discount — with zero new tools and zero extra work for the team.
Self-serve booking page
Created a custom online booking page, synced with the company's internal calendar, so customers could book themselves in by picking a date and entering their details. Each booking was automatically added to their CRM, ready for the team to pick up from there.
Running in the background, every day.
The reactivation system now runs continuously in the background — re-engaging past customers who often book again or refer friends and family. In the very first month alone, it brought in 8 additional jobs with no manual effort from the team.
The self-serve booking page has also taken most of the admin burden off managers: instead of handling the entire booking process themselves, they now just answer any clarifying questions. That freed-up time goes straight into growing the business.
first 30 days
week
automated